February 10, 2016
The Power of Corporate and Commercial Photography
Written By Brandon West
Sight is one of the most powerful and persuasive senses that humans possess. Visual perception literally colors our world, and the memory of an image can stay with us for as long as we live. The sense of sight is highly functional: 90% of all information that is transmitted to our brains is visual, and the brain processes visuals 60,000 times faster than text.
The Importance of Visuals
The power of sight creates a need for businesses to keep up appearances. What a client or client-to-be sees greatly influences their point of view of a brand. In order to secure a positive first impression and lasting memories of your business, quality corporate and commercial photography is critical.
Many companies fail when it comes to photography because they are unsure of how to properly incorporate it into their website and marketing collateral. Corporate photography is able to highlight the professional and personable qualities of your company through portraits of your staff and snapshots of your practices. Leaning too heavily on stock photography is a mistake in this case.
Your company is made up of knowledgeable, caring people who invest in the lives of others. There is a face beyond your logo: a real, tangible, and expressive face with features inherited from the individuals who operate and sustain your business.
Corporate photography consists of respectable headshots and unified team shots that help to accurately depict how valuable your employees are. Introducing your company and employees through brilliant images helps your customers get to know you and makes them feel more welcome.
Corporate photography includes:
- Corporate Headshots
- Team Photography
- Corporate Meetings and Events
- Corporate Offices
- Corporate Parties, Outings, and Retreats
While corporate photography makes your company more human and approachable, commercial photography makes your products or services appear more appealing. Commercial photography aids in the effectiveness of advertising and promotion. As a business owner, you want the contributions your company makes to society to look perfect, making photographs of your products or services incredibly valuable. High-quality photography ensures that potential customers immediately see the value of your company and are influenced by it, leaving them with a positive first impression.
Commercial photography includes:
- Food Photography
- Product Photography
- Animal Photography
- Interior Photography
- Industrial Photography
- Brochures and Catalogue Photography
Corporate and commercial photography serve different purposes that, when combined, create a visual bank for your website visitors to withdraw from and save in their own memory. High-quality photographs can change the perception of your business in a way that cannot be achieved through any other endeavors. It can benefit your website, advertising, brochures, and overall brand.
Do you have questions about corporate or commercial photography? Contact PHOS today to learn more. We are here to help!
Brandon West
Brandon West founded PHOS Creative at the age of 26 out of his home office. A strategy-first digital marketing agency headquartered in Florida, PHOS’ growth and culture have been highlighted in the Inc. 5000, Gator100, Florida Trend Magazine, and the Best Christian Workplaces Institute.
Author of It Is Not Your Business to Succeed, Brandon has shared his insights on over seventy stages, addressing topics such as purpose-driven leadership, people-first culture, business as a ministry, authentic branding, and inbound marketing.
Away from his desk, Brandon enjoys dating his wife, mostly losing to his sons at board games, playing guitar and piano, exploring underwater caverns, and pastoring leaders at Salt Church and in the marketplace.
