Personalized marketing messages, like email marketing, can help you better communicate with your current and prospective customers to convert them into lifelong, raving fans.
Email marketing is a valuable strategy for growing your Ocala business. See how PHOS can help you launch or improve your email marketing strategy.
Our Ocala Email Marketing Services
Email Strategy
Determining the right types of emails for your business is the first step in building a solid strategy. We’ll analyze the frequency, types, and audience segmentation for your industry and ideal customers. Additionally, we’ll identify the best ways to leverage email marketing to complement your other initiatives and campaigns as part of our comprehensive marketing approach.
Content Development
Once we develop the right strategy, we’ll begin creating the email content for your campaigns. Our team will own content creation, from the copy of the emails to the graphic assets that make your emails more engaging.
Email Automation
Email marketing also allows you to automate messages. These can then be tailored to send at specific times or when actions are taken, making your selling efforts, follow-ups, or celebrating key customer relationship milestones easy and effective.
Subscriber & Audience Management
Sending the same email to your entire audience is a poor use of resources. Instead, we create segments of your audience, such as engaged customers, cold leads, or recurring contracts, to help better tailor our messages and email strategy. This improves your conversion rates and keeps your email list healthy.
A/B Testing
Experimenting with different audiences, send times, subject lines, and email content can help us identify the winning strategies for your emails. We’ll consistently leverage A/B testing to try different variations of your campaigns to produce the best results.
Ecommerce Integration
Looking to grow your online store outside of just Ocala consumers? We’ll work with your ecommerce platform to integrate email marketing with your online store. We can then craft campaigns that target abandoned carts, repeat buyers, or communicate storewide sales.
Monitoring & Tracking
Every marketing initiative we own is consistently monitored and tracked to gain insights from the data. We’ll regularly report on your email performance, including subscriber growth, changes in open and click rates, and conversions from email marketing. These will be included in your monthly marketing reports as well as your quarterly and annual planning meetings.
Level Up Your Email Marketing Strategy
CONNECT WITH PHOSTypes of Emails
Your Ocala business has a specific set of needs. That’s why we leverage specific email types (or a combination of them) to earn the best results.
Newsletters
Email newsletters are the most common type of campaigns we implement for clients. They serve a variety of industries because their goal is primarily to inform the audience about key information. These can include industry updates, tips and tricks for the upcoming season, team member spotlights, important events, or company milestones.
Updates & Announcements
Have a local event happening in Ocala that you want people to attend? Or maybe you’re adding a new service offering? Any time you need to quickly inform your customers or prospects about changes in your business, an email can be a strong way to quickly and effectively get information out to your audience directly.
Fundraising Initiatives
Are you an Ocala nonprofit organization? Email marketing is a crucial part of increasing donations or engaging with your donor base. Incorporating emails for key fundraising dates, like Giving Tuesday or End of Year Giving, can drastically increase your donations.
Sales Promotions
Another type of email we create is sales promotions. Whether you are an ecommerce business or a local retailer, we leverage promotional emails to inform your customers about sales to incite more action.
ELEVATE YOUR STRATEGYMulti-Email Campaigns
One-time email campaigns like the ones mentioned above are a great way to kickstart your email strategy. However, you can incorporate multi-email campaigns to create more dynamic journeys that increase conversions.
Drip Campaigns
Drip campaigns are time-based, using a series of emails to send over a specific length of time. These are great if you are looking to inform many users with the same important information.
Nurture Campaigns
Nurture campaigns are different from drip campaigns because they are behavior-based rather than time-based. These campaigns incorporate “if-else” conditional logic to create more customized journeys for users based on the actions they take (or don’t take).
Automated Journeys
While both of these campaign types can be leveraged through automated journeys, there are other automations your organization can employ with email. By creating automated touchpoints, you can more effectively communicate personalized messages at the right time.
What You Can Expect from Our Email Agency
Focusing on the quantity rather than the quality of your emails is ineffective and erodes trust. With every email we create and send, we are considering how the message will resonate with specific audiences while maintaining brand consistency.
We know that email can be one of the most ROI-producing channels. Because of the opportunities, we want to ensure that the emails we send and the automations we create are informed by data. As we send emails, we adjust different factors to create a winning formula for your email initiatives.
We want your emails to produce the right results. But we don’t want to sacrifice the trustworthiness or engaging content within those emails by neglecting design. Your emails will follow the same guidelines as your brand to build trust. We’ll also include captivating visuals to keep people engaged and captivated.
PHOS helped us develop a brand strategy after they spent time getting to know the intricate details of our mission, vision, and values. They are organized, forward-thinking, and a pleasure to work with!
Dr. Ashlee Seek
Faithfully Guided Health Center
About PHOS Creative
For over 12 years, we have served hundreds of local businesses with branding, website design and development, consulting, digital marketing, photography, and videography.
But we exist for a greater purpose. Our vision is to launch 30 care centers for women and children affected by extreme poverty and sex trafficking by 2030. Partnering with PHOS means you are directly contributing to this vision.
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