Pay-per-click (PPC) advertising is a strong marketing strategy that increases your brand’s ability to reach the right customers quickly and earn more conversions.
However, local PPC ads can be competitive. You’ll want to have a well-defined strategy in order to reach the right people at the right cost. Our team at PHOS Creative comes alongside local businesses like yours to help you remain competitive and strategic in your paid ad approach.
Ocala PPC Management Services
There are two main platforms for PPC advertising: Google Ads and social media ads. Social media ads will have the best ROI on platforms that your target audience uses, while Google Ads will be most effective with intensive keyword research and competitor analysis. Because of the differences in these two paid advertising platforms, we offer a unique approach for each.
Google Ads Services
Search results are highly competitive, especially in saturated industries. Running campaigns on Google Ads allows you to bid on the words and phrases your customers are searching for—often linked to those who are ready to make a purchase.
While we suggest leveraging a long-term local SEO strategy, coupling that with Google Ads can improve your lead generation quickly and sustainably. Our Google Ads services include:
- Search Ads
- Display Ads
- Shopping Ads
- Video Ads
- Performance Max Ads
- YouTube Ads
- Google Local Service Ads (Google Guaranteed)
Social Media Advertising
Our organic social media marketing services can enhance your brand’s awareness and perception among current and potential customers. However, you can expand your audience (and revenue) even further by combining paid social media ads with your broader social media strategy.
We run campaigns on the following social media platforms:
- X (Formerly known as Twitter)
Improve Your Return on Ad Spend
CONNECT WITH PHOSOur Pay-per-Click Advertising Approach for Ocala Businesses
Paid advertising should meet your business goals. Whether you have short- or long-term goals, we craft custom, data-driven campaigns that help you grow your business. We understand that stewarding your budget well is important to you as a local business—that’s why we diligently research and understand your goals in order to maximize your budget and exposure with paid ads.
While PPC is faster than other long-term SEO strategies, SEO and keyword research still play a vital role in PPC advertising for Ocala businesses. Luckily, we consistently monitor keyword rankings and search volume! We’re no stranger to finding the best keywords for your business and ensuring that we beat out your competitors in ads and search results.
When an ad goes live, the work has really just begun. Leaving an ad alone would be a potential waste of your budget—you want to see what’s working, what’s not, and how it’s performing. We continuously analyze your PPC campaigns and report back with the results. Our team will focus on getting you qualified leads, so you can focus on providing them with great service.
In order to achieve the best results, PPC ads require experimentation. One way we avoid guesswork in this process is through A/B split testing. The “A” in this case would be a control ad, while “B” would be a variation of “A.” Both A and B would be well-researched, data-based ads; however, the A/B split test allows us to see which variation your target audience is more drawn to. With this information, we optimize other paid ads to match the variation that yielded the best results.
The inbound marketing they are doing for us is amazing. Overall, a wonderful experience!
Caleb Stauss
Big D Roofing
About PHOS Creative
For over 12 years, we have served hundreds of local businesses with branding, website design and development, consulting, digital marketing, photography, and videography.
But we exist for a greater purpose. Our vision is to launch 30 care centers for women and children affected by extreme poverty and sex trafficking by 2030. Partnering with PHOS means you are directly contributing to this vision.
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