Company Overview
PHOS Creative is an award-winning strategic agency that focuses on four core competencies: strategic consulting, branding, web design and development, and digital marketing. A strategy-first digital marketing agency headquartered in Florida, PHOS employs 25 team members and serves clients in 20 states.
The growth, work, and culture of the agency have been highlighted in the Inc. 5000, Gator100, the American Advertising Federation, and Florida Trend’s Best Companies To Work For. We’ve worked with B2B and B2C organizations in various industries, including government, nonprofit, education, manufacturing, engineering, service, and retail.
Position Overview
The Search Marketing Specialist finds great joy in identifying trends in data, drawing informed conclusions, and creating search marketing strategies that move clients closer to their goals. They are well-researched, data-driven specialists who love reading about anything related to Google and other search engines. The ideal candidate will enjoy collaborating with other team members to bring campaigns to life. They will work closely with the Digital Campaign Specialist team to support a multi-channel digital strategy for clients. The primary areas of responsibility for this role are search engine optimization (SEO) and pay-per-click (PPC) advertising.
This candidate should be well-versed in Google Analytics, Google Search Console, Google Ads, Semrush (or a similar tool), and Google Tag Manager. Their proficiency in these tools helps to advise clients on which ones to use, how to leverage them best, and when to make adjustments. The ideal candidate is someone who consumes content around these tools regularly and is always up to date on the latest updates, best practices, and changes in the industry.
Roles & Responsibilities
As a Search Marketing Specialist, you will do the following for clients and/or PHOS:
- Craft target keyword strategies based on clients’ industries and offerings.
- Audit clients’ websites for SEO improvements and opportunities.
- Create or collaborate with a content marketer to produce high-quality, user-focused content that aligns with keyword strategy and addresses searcher intent.
- Collaborate with the development team to improve website usability, user experience, and conversion paths.
- Incorporate keyword research and competitor analysis to justify budget allocations and maximize ROI.
- Implement, monitor, and adjust pay-per-click campaigns.
- Analyze landing page performance and recommend optimizations to improve ad relevance, quality score, and conversion rates.
- Develop strategies for remarketing and retargeting campaigns to re-engage users who have previously interacted with the website or ads.
- Communicate with clients on a regular basis.
- Run competitor analysis reports.
- Emphasize the importance of accurate NAP (Name, Address, Phone Number) information across all platforms and listings for local SEO.
- Develop targeted SEO strategies for specific geographic locations, including optimizing local keywords, creating location-based content, and managing local citations.
- Apply technical SEO fixes to improve organic search rankings.
- Deliver reporting dashboards and presentations on a monthly, quarterly, and annual basis.
- Highlight key performance indicators (KPIs) relevant to each client’s objectives.
- Coordinate with other marketers for supporting strategies (social media, email, and content marketing) to ensure a cohesive and integrated approach to digital marketing efforts.
- Continually stay up to date with industry trends and best practices and share findings with the rest of the team.
- Take ownership of long-term projects and initiatives aimed at agency growth, process improvement, and innovation in digital marketing practices.
Key Performance Indicators
Client Retention/Satisfaction
Our goal is to deliver as much value as we can to every client we serve while maintaining a healthy margin for the sake of our mission. The Search Marketing Specialist is relentless in identifying and delivering upon opportunities to demonstrate our value and expertise with clients.
Client KPI Growth
PHOS’s value to clients is helping them to reach their goals. The Search Marketing Specialist understands which KPIs mean the most to their client base, and they go after those goals with zeal. This person is responsible for tracking metrics like cost per lead, conversion rates, and revenue generated from our advertising efforts.
Deliverable Excellence
This person delivers work on time, efficiently, and with excellence. They are consistently pursuing a higher standard for their work and the recommendations given to the client. With a commitment to quality and effectiveness, the Search Marketing Specialist is excited about the opportunity to innovate to make deliverables, processes, and outcomes better for our clients and our agency.
Requirements
- Relevant BA/BS degree in Marketing, Business Administration, Communications, or a related degree.
- 2+ years of hands-on SEO/PPC experience
- Understanding of content writing/planning for SEO strategies.
- Experience with Google Ads.
- Experience with Google Analytics 4 (GA4).
- Bonus points: Fluency in using and managing WordPress, Bing advertising, Inbound Marketing Certification from HubSpot, content writing experience, technical SEO functions, or proficiency in Google’s Looker Studio
People, Purpose, and the Heart of PHOS
At PHOS, we’re committed to cultivating an environment where people and organizations can truly flourish while we work to reflect the love of Jesus to the world. That means we treat every person with dignity and value. We do not make employment decisions based on race, religion, or sexual orientation as doing so would go against who we are and why we exist. Our mission is rooted in love, not exclusion. We want you here.
*Please note that due to high application volume, our team may not respond to your application if you do not meet the requirements for this role.
