Website Brief

Your Organization
What's your name?*
First Last
What is the name of your organization?*
Please describe the history of your company.
How did your company come to be and how long have you been in business?
What is the simplest description of what your company does?
Please include the key services or products that you provide.
How many employees do you have?
What is the emotional payoff for your customers when they partner with you?
What are the positive things your customers will feel and experience?

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Your Purpose
Does your organization have a vision statement?
The destination/goal of your organization. What total success looks like.
What is the vision of your organization?
Does your organization have a mission statement?
The roadmap/plan to reach the vision.
What is your organization's mission statement?
What are the core principles (values or beliefs) that motivate your company?
What is the most rewarding part of what you get to do at your business or organization?

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Your Target Audience & Competition
Who are the primary customers or clients you are currently serving?
Please be specific: age groups, gender, profession, geographical location, interests, etc.
Who are you looking to target that you are not currently reaching?
How do you reach your audience today? How do they find and learn about you?
How does your audience currently perceive your business or organization? In what areas does it need to improve?
What is the root cause of your customers' problems?
How do you demonstrate expertise to solve your customer's problem(s)?
How do you alleviate your customer’s fears/apprehensions of doing business with you?
Who are your competitors?
Please list at least three.
How do you deliver on this benefit and provide factual, meaningful, and provable reasons that set you apart from your competitors?

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Your Brand
What is your vision for your brand?
What words describe the basic personality of your brand as it stands now?
(e.g., minimalistic, bold, playful, modern, etc.)
Do you have existing brand guidelines documentation for your current logo? (logos, typefaces, colors, etc.)?
Please upload the documentation you have.
Drop files here or

Max. file size: 2 MB.
Do you have an existing asset library of photography, video, graphics, etc.?
Please describe what you have, provide links to assets, or upload files as applicable.
Upload files here.
Drop files here or

Max. file size: 2 MB.
Your Website
How would you define a successful website for your organization?
What areas of your current website are successful and why?
What is the primary purpose of your website?
Who are the different types of users that will visit your website? Please list all that apply
(e.g., You are a roofing company and those who visit your website would be homeowners, commercial property owners, contractors, etc.)
What is the primary action a visitor should take when coming to your site?
Ex. filling out a form, calling your organization, placing an order.
What is missing from your current website that needs to be in the new website?
(i.e., specific content pages, features, etc.)
Do you have any websites that you like that could be used as inspiration for your new website design?
Think layout, colors, fonts, photos, etc.
Will there be any third-party advertising on the new website?
Do you serve any customers in the European Union, or any other countries?
If so, we'll take steps to comply with the General Data Protection Regulation (GDPR).
Are there any legal considerations in your industry that we need to be aware of for the sake of the website?

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Wrap-up
Do you plan to test your new website (using surveys, focus groups, interviews, direct observation or other form of customer testing)?
If so, when and how will the testing be performed?
Is there any additional information pertaining to your website preferences/requirements that we should be aware of?
That's it! Below, you can go back to review your answers if you'd like. When you're ready, go ahead and submit your website brief. Often, answering these questions leads to some thoughts about your business and your marketing that you hadn't had before. If you'd like to receive an email copy of your brief, provide your email below:
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Your Organization

Your Purpose

Your Target Audience & Competition

Your Brand

Your Website

Wrap-up

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