A Change is Coming: Why Google Analytics 4 Changes Digital Marketing
November 2, 2020 |
June 26, 2020
If you’re reading this from a standard desktop, tablet, or mobile device, you are part of the majority. However, an often-overlooked minority is those who can’t experience the internet the same way due to a disability. As business websites turn into the solely available storefront due to the COVID-19 pandemic, it is more important than ever to invest in providing an equally accessible website for those with disabilities.
Rooted in the Americans with Disabilities Act (ADA), maintaining ADA compliance has become a crucial set of guidelines for businesses in-person and virtually. Just like storefronts are to remove physical barriers like stairs by adding ramps, your website must abide by removing its accessibility obstacles as well. By not providing a digitally accessible website in compliance with the ADA, you’re not only missing out on as many as 26% of American adults, but you’re also leaving your business vulnerable to lawsuits from accessibility issues.
A few months ago, Mike, one of our web developers, gave insight on understanding ADA compliance, the lawsuits at stake for not complying, and more of the coding-based compliance changes to make. The items lined out in that article are crucial and take skilled developers to optimize and comply. However, there are also many ways that you can start investing in ADA compliance without a web developer.
Some of the best places to start are with key areas of your website including content and media.
Content is king. This is a common phrase in digital marketing and remains true when it comes to accessibility. Elevate your content and its accessibility by focusing on these areas.
Visuals are great to feature throughout a website to increase user engagement. There are a few ways to ensure they offer a seamless experience for all.
In our increasingly digital world, now is a critical time to make sure that you are taking steps for ADA compliance. There’s never been a better time to invest in this space for you and your business. In doing so, you both protect your business as well as build it to tap into previously unreached audiences. These are just a few of the easy ways to tackle this today.
If your website needs help with these steps to ADA compliance, our full suite team of digital marketers and web developers can ensure that your website meets the needs of all of your customers.