Website Design

Successful websites are purposefully planned.


Our Web Design Process

Research and Planning

As we kick off the project, we’ll develop a shared and documented understanding of the scope and goals of the website. Our kickoff survey, website brief, and full-team kickoff session will help us create a timeline and objectives together to make sure our teams are in-sync and headed toward a common vision.

  • Website Goals
  • Project Requirements Documentation
  • Current Site Audit
  • Project Timeline
  • Needs Collection

Content Architecture

Remember: It doesn’t matter how much the content organization makes sense to our team or to yours. What matters is how much it makes sense to the user. To that end, we design content architecture around the user, their goals, and our goals for them.

  • Content Architecture Audit
  • Sitemap Development

Content Development

A messaging strategy defines what a brand’s voice is, and sets up shared messaging and a communication style guide so that every message is cohesive. Based on that, we craft content to serve every user need, all within the framework of a messaging strategy that tells the brand’s story and guides the user through their buyer’s journey.

  • Messaging Strategy Development
  • Content Development
  • Copywriting and Editing

User Experience Design

Just as an architect plans out a project with blueprints, we plan out a website. Based on our established content goals and user groups, we develop an intended primary and secondary user flow. Then, we turn that flow into a wireframe that structures content and design around that journey.

  • User Journey Planning
  • Website Wireframing
  • Interactive Prototyping

Visual Web Design

Once we have a journey defined for user groups along an intelligent content architecture and a wireframe to guide the design, we create an engaging user interface. This front-facing design of the website furthers the brand’s visual identity and creates an environment for the user’s journey.

  • User Interface and Visual Design
  • Mobile/Responsive Design
  • Photography
  • Videography

Web Development and Production

Our WordPress development process is built on an intelligent custom framework designed to make websites fast, responsive, secure, and easy to manage. Each site is custom-built to support the needs to the user interface, and give managers flexibility in creating and editing content within the context of the site.

  • WordPress Development
  • Ecommerce Development
  • Content Insertion
  • Responsive and Cross-Browser Inspection
  • Search Engine Optimization

Quality Assurance and Launch Management

When the website is ready to launch, we work with your team to determine the optimal launch time, and communicate timelines to support public launch communication. As part of the launch process, we test every element to ensure that the final website is ready to serve your brand and its audiences.

  • Thorough Internal Review
  • Client Approval
  • Testing and Optimization
  • Website Launch
  • Client Training Session
  • Ongoing Website Maintenance

Our Web Design Approach

Modern brands are supported and driven by powerful platforms.

A website is more than what it says. A successful website is defined by what it does, what it conveys, what it shows clients, and how it behaves. A smart website is driven by and creates success.

Rarely does a brand get the opportunity to entirely control a touchpoint with a client or a customer. A purposefully planned website gives a business the chance to define itself. It gives visitors a seamless entry-to-action experience. And it accomplishes specific goals that take putting your best foot forward into a full step ahead – and a launching point for a full journey.

A website’s content strategy, user experience, and design help a company tell its own story.

Florida Gateway College

Our vision was to think outside the box to develop a strong digital presence for FGC that serves as a primary success driver for recruitment and enrollment.

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Florida Gateway College Web Design

Greenhouse Church Website Design

Greenhouse Church

The Greenhouse Church came to PHOS to create an interactive experience that drives passionate people to passionate action. That means living in worship, mission, and community.

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Gainesville Regional Utilities

We unveiled a fresh, easy to use, modern website to facilitate communication between the utility and its Gainesville consumers.

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Gainesville Regional Utilities Web Design