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Kick off Your Shoes & Wade Awhile
The Challenge
DJ’s Kayak Rental provides a fun and memorable outdoor experience on Lake Santa Fe, offering kayaks and supplies for rent. Owner David Jones (DJ) created the business as his ideal “working retirement” venture.
The PHOS team worked with DJ’s Kayak Rental to grasp their values, identity, and vision, using this insight to create a strategy for achieving their business goals. We then designed and developed a top-notch website that highlights the beauty of Lake Santa Fe and the thrill of renting a kayak with DJ’s.
Our Vision
Our main goals with DJ’s Kayak Rental were to communicate the passion and excitement that DJ brings to his business and to position DJ’s as the foremost kayak rental experience in Alachua County. We sought to do this by providing a simple, engaging way for people to get more information and rent kayaks.
The Branding
We first started with creating a brand for DJ's Kayaks that embodied attributes of being welcoming, adventurous, and authentic.
We crafted a logo that spoke to these traits and communicated a sense of fun and energy, the same type of feeling as embarking on one of DJ's adventures.
The Web Design & Development
Renting a kayak from DJ’s is a unique experience with Zydeco music, a surfboard counter, and a friendly owner. Our web design aimed to capture this creativity and warmth while clearly presenting rental options and simplifying the booking process.
Our web design had to reflect this creativity and personability, while at the same time showcasing the rental options and providing a simple way to take the next step to get a rental.
Content Development
Answering common visitor questions like: “How much will it cost?”, “What should I expect?”, and “How do I take the next step?” within a single-page website can be a challenge.
The copy on the DJ’s website was crafted with a focus on answering questions like these while leading visitors to take the action of renting a kayak.
Photography & Videography
It’s said that “A picture is worth a thousand words,” and this is especially true of kayaking on Lake Santa Fe. The beauty of the lake and surrounding area could only be captured with high-quality images.
We set up a private photoshoot to record a group enjoying the lake in DJ’s kayaks. These images set the tone for the website and helped achieve our vision of making the website fun and compelling.
Couldn’t have done it without you! What a successful beginning.
David "DJ" Jones
DJ's Kayak Rentals
