Content Marketing for Gainesville Businesses
Content is essential to all areas of your marketing strategy. From articles to social media posts to email newsletters, you’ll need to craft the right messages that resonate with your audience.
At PHOS Creative, we’ve helped hundreds of organizations determine the right content strategy for their marketing goals and curate content that supports them. We’re proud to be headquartered in Gainesville, Florida, and we’re honored to partner with businesses in our community.
Discover how we let your voice be heard with our content marketing services below.
Our Gainesville Content Marketing Services
Voice & Tone Development
How you communicate with your audience is largely dependent on the voice and tone your brand leverages. Are you fun and playful? Do you offer professional advice with warmth? We’ll help you uncover the right verbal identity of your brand to inform your messages to promote brand consistency and clarity.
Content Strategy & Planning
Writing content for content’s sake is a poor use of resources. Instead, we’ll determine the right types of content and at what frequency to support your marketing efforts. Once we determine the type of content you should leverage, we’ll craft supporting content calendars to map out our continued strategy.
Outline, Development, & Approval
For technical and medical industries, having our clients’ expert opinions woven into the content is hugely important. We thrive on collaboration, but we also know you and your team have limited time to invest in content. Our content marketers will implement clear milestones to produce the most successful content. We’ll develop outlines before diving deeper into a topic. From there, you’ll review the content drafts and add any necessary details or edits before it goes live.
Marketing Materials Support
One of the benefits of partnering with our agency is that we understand how impactful the messages we create are to the success of multi-channel campaigns. Our Content team will ensure that we’re carefully crafting content that is on-brand, engaging, and focused on your marketing goals.
Quality Assurance & Proofreading
Every piece of content we produce will undergo quality assurance processes to ensure that there are no spelling or grammatical errors. Additionally, we’ll confirm that best practices for readability are implemented.
Content Optimization
Creating new content is not the only way we can improve your content success. Our team can also optimize your current content or pieces that your internal team produces. Optimization allows us to build on existing content and improve the effectiveness of it. We’ll optimize for clarity, updated information, and SEO best practices.
Ready to Elevate Your Content?
LET’S TALKTypes of Content We Produce
Long-Form Offers & eBooks
Long-form content, often referred to as eBooks or whitepapers, allows you to display even more expertise. Usually, they are longer than blogs in length and dive deeper into different topics or ideas. They are often leveraged as part of a lead generation strategy, where a user must input information before downloading the offer. This can then fuel personal outreach initiatives or aid in follow-up email campaigns.
Website Content
Your website is a hub of information for potential and current customers. Ensuring that the information is up-to-date, clear, and optimized is critical to your users’ journeys. Whether you are building a new website or adding to your current one, our Copywriting team will ensure that the content is consistent and clear.
Campaign Messaging Development
For your ongoing marketing initiatives, we’ll develop the right messaging strategies for your multi-channel campaigns. This will set the tone for the associated ad copy, email content, landing pages, and social media captions to coincide with the campaign.
OUR APPROACHWhat You Can Expect from Our Content Team
Every piece of content and message will remain consistent with the voice and tone of your brand. Establishing and protecting your brand consistency across all of your content and digital channels is our priority.
You’ll never have to wonder if the content we produce is of the highest quality. Our Copywriting team are experts in grammar and spelling, ensuring your content is error-free.
The words we communicate should be meaningful and action-oriented. We’ll ensure that the content we produce is aligned with your overall marketing goals while also capturing the essence of your brand.
PHOS has become an integral part of our team and has helped our company create a real brand identity and marketing presence.
Michael Brown
JBPro
About PHOS Creative
We have proudly been headquartered in Gainesville, Florida, for over a decade. In that time, we have served hundreds of Gainesville businesses with branding, website design and development, consulting, digital marketing, photography, and videography.
But we exist for a greater purpose. Our vision is to launch 100 care centers for women and children affected by extreme poverty and sex trafficking by 2030. Partnering with PHOS means you are directly contributing to this vision.
See Our Why