Connecting with your customers one-on-one can help turn potential customers into raving fans. Email marketing is a valuable strategy to include in your marketing plan as you seek to grow your Gainesville-based business.
We’ve helped hundreds of businesses in Gainesville and nationwide invest in the right email strategy to convert potential customers and nurture current clients to increase your revenue. See how we can help you directly reach your target audience with our email marketing services below!
Our Gainesville Email Marketing Services
Email Strategy
Determining what kinds of emails your business should send is the first step in building a strong strategy. We’ll explore the frequency, types, and audience segmentation for your industry and ideal clients. We’ll also determine how best to leverage email to complement your other marketing initiatives and campaigns.
Content Development
Once we come up with the right overarching strategy, we’ll begin creating the email content. PHOS will own content creation, from the copy of the emails to the graphic assets that make your emails more engaging.
Email Automation
Email marketing also opens the possibilities to automated messages, tailored to send at specific times or when actions are taken. This can aid in your selling efforts, follow-ups, or key customer relationship milestones.
Subscriber & Audience Management
Sending the same email to your entire audience is a poor use of resources. Instead, we create segments of your audience like engaged customers, cold leads, or recurring plans, to help better tailor our messages and email strategy. This improves your conversion rates and keeps your email list healthy.
A/B Testing
Experimenting with different audiences, send times, subject lines, and email content can help us identify the winning strategies for your emails. We’ll consistently leverage A/B testing to try different variations of your campaigns to produce the best results.
Ecommerce Integration
Looking to grow your online store outside of just Gainesville consumers? We’ll work with your ecommerce platform to integrate email marketing with your online store. We can then craft campaigns that target abandoned carts, frequent buyers, or simply storewide sales.
Monitoring & Tracking
Every marketing initiative we own is consistently monitored and tracked to gain insights from the data. We’ll regularly report on your email performance, including subscriber growth, changes in open and click rates, and conversions from email marketing. These will be included in your monthly marketing reports as well as your quarterly and annual planning meetings.
Want Better Results from Your Emails?
CONNECT WITH USTypes of Emails
No Gainesville business is exactly the same. That’s why we utilize a variety of email types depending on your specific needs and industry.
Newsletters
Regular email newsletters are the most common type of emails we implement for clients. They serve a variety of industries because their goal is primarily to inform the audience about key information. These can include industry updates, tips and tricks for the upcoming season, internal changes on the team, or to celebrate important events or milestones.
Sales Promotions
Another type of email we create is sales promotions. Whether you are an ecommerce business or a local retailer, we leverage promotional emails to inform your customers about sales to incite more action.
We currently send weekly sales emails on behalf of Ward’s Supermarket here in Gainesville. These emails are meant to be a regular update of the weekly deals Ward’s offers in-store.
Updates & Announcements
Have a local event happening in Gainesville that you want people to attend? Or maybe you’re adding a new service offering? Any time you need to quickly inform your customers or prospects about changes in your business, an email can be a strong way to quickly and effectively get information out to your audience.
Fundraising Initiatives
Are you a Gainesville nonprofit organization? Email marketing is a crucial part of increasing donations or advertising your fundraising events to your previous donors. This one-to-one communication can also be personalized to the needs of your organization or the relationship with different segments of your community.
Multi-Email Campaigns
One-time emails can produce strong results for your marketing efforts. However, you can leverage multi-email campaigns to consistently deliver specific messages to key user groups.
Drip Campaigns
Drip campaigns are time-based, using a series of emails to send over a specific length of time. These are great if you are looking to inform many users with the same important information.
Nurture Campaigns
Nurture campaigns are different from drip campaigns because they are behavior-based rather than time-based. These campaigns incorporate “if-else” conditional logic to
Automated Journeys
While both of these campaign types can be leveraged through automated journeys, there are other automations your organization can employ with email. By creating automated touchpoints, you can more effectively communicate personalized messages at the right time.
OUR APPROACHWhat You Can Expect from Our Gainesville Email Agency
Focusing on the quantity rather than the quality of your emails is ineffective and erodes trust. With every email we create and send, we are considering how the message will resonate with specific audiences while maintaining brand consistency.
We know that email can be one of the most ROI-producing channels. Because of the opportunities, we want to ensure that the emails we send and the automations we create are informed by data. As we send emails, we adjust different factors to create a winning formula for your email initiatives.
We want your emails to produce the right results. But we don’t want to sacrifice the trustworthiness or engaging content within those emails by neglecting design. Your emails will follow the same guidelines as your brand to build trust. We’ll also include captivating visuals to keep people engaged and captivated.
The team at PHOS has always taken the time to truly understand our business from the inside to better help us meet our marketing goals.
Alan Hamlet
MYOLYN
About PHOS Creative
We have proudly been headquartered in Gainesville, Florida, for over a decade. In that time, we have served hundreds of Gainesville businesses with branding, website design and development, consulting, digital marketing, photography, and videography.
But we exist for a greater purpose. Our vision is to launch 30 care centers for women and children affected by extreme poverty and sex trafficking by 2030. Partnering with PHOS means you are directly contributing to this vision.
See Our Why