Gainesville Social Media Marketing

Buyer personas are often the “secret ingredient” in many of our strategies. These fictional representations of your target audiences help inform us about who we’re targeting, where they interact, and how to best grab their attention. Using this information, we’ll create targeted social media campaigns to reach your audience. Our custom-created campaigns include:

• Identifying buyer personas
• Strategy for both organic and paid social media channels
• Messaging strategy
• Custom graphics
• Photography/Videography

Our team also utilizes conversion tracking, so you can understand social media’s impact on your marketing ROI. We’ll report back to you each month with metrics, so you know exactly how your campaign is performing.

The best way to know what your target audience wants is by listening to what they have to say. Social listening allows us to do precisely that through digital means. By tracking mentions of your business, we can see exactly what your customers are saying and proactively address any needs, wants, or concerns.

Social listening also includes watching trends within your industry. Trends can vary depending on location—for example, having the University of Florida means a lot of industry trends in Gainesville will be college-specific. A college audience will have unique needs and wants compared to other audiences. Our team takes over social listening for you to better understand your audience and adjust our strategies based on their feedback and local industry trends.

Our social media experts employ different tools and methods to ensure your online reputation is monitored and protected. We’ll remove undesirable or irrelevant comments from your page, ensuring that the people interacting with your page are real. We proactively check your accounts, so nothing slips through the cracks that may hurt your online reputation.

Paid advertising is a powerful, often quick ROI-producing tool on social media. One of the main benefits of social media advertising is you can set a specific region or city to target your ads—so your ads will be directly shown to a Gainesville audience and surrounding communities.

As easy as it may seem, social media is more than creating content and posting it on your account. What you write, the photos you use, and even the time you post can all affect your engagement and ability to be seen by the Gainesville community. We’ll help your engagement improve by taking advantage of proven social media strategies and keeping a pulse on the ever-changing nature of social media.

Did you know Instagram has a word character limit of 2,200, LinkedIn has a limit of 3,000 characters, and Facebook allows you to write over 63,000 characters? While graphics and videos may be eye-catching, the importance of curated content on social media cannot be understated. The trick is knowing the right things to write to draw in a Gainesville audience. Our experienced team of writers and social media experts will strike the perfect balance of length, engagement, and keyword usage to create social media content for you!

Why do tomorrow what you can do today? That’s our team’s motto for sending posts out on a regular schedule. We schedule all your posts ahead of time, so you never have to worry about a missed post. But once we send out the post into the world, the work is not over! We monitor the post’s performance and determine what content increases engagement by analyzing historical data.