Healthcare organizations are faced with many challenges in their field. Growing distrust in their industry, increased competition, and navigating digital compliance can be overwhelming. On top of all that, you’re expected to produce strong digital marketing outcomes.
Fortunately, PHOS is experienced in driving more results online through digital marketing, branding, and website services. Learn more about how we can partner with your healthcare organization.
Why Should I Work with a Healthcare Digital Marketing Agency?
One of the biggest benefits of hiring a digital marketing agency for your healthcare organization is increasing your team and your expertise. Instead of hiring one person to handle your marketing and communications internally, you gain a team of over 20 people to successfully manage your digital presence and reach your marketing goals.
Who We Serve
We’ve partnered with practices, clinics, and healthcare organizations across the country to build strong brand systems backed by results-driven marketing strategies. We serve organizations in the following industries:
- Dental
- Vision
- Physical Therapy
- Mental Health Services
- Clinics & Practices
- Gyms & Fitness Organizations
- Medical Products
- Veterinary
- Medical Research
- Medspas
- Elective Procedures
Our Healthcare Marketing Services
Healthcare organizations have unique challenges to overcome in their digital marketing strategy, including:
- Establishing trust and credibility.
- Practicing regulatory compliance.
- Differentiating themselves from other competitors.
- Bringing clarity and empathy to their messages.
With these focuses in mind, we leverage the following marketing competencies for our healthcare clients.
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Pay-Per-Click (PPC) Advertising
For many healthcare organizations, like practices and clinics, the market is competitive and even more so online. To position yourself well and stand out in a crowded space, you’ll want to invest in paid advertising to remain competitive in your local and regional area.
You might also be a more specific, niche market that needs to capitalize on a small target audience. If that’s true, paid ads can help you stand out and capture interest against your competitors. Our PPC efforts include campaign planning, ad management, and conversion rate optimization.
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Search Engine Optimization (SEO)
Having a high-ranking website is desirable for any healthcare business. For local practices, this is crucial to capturing potential clients for your service offerings in highly competitive climates. For more niche, specific healthcare organizations, you’ll want to create more visibility around the services or products that a potential client could be interested in.
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Content Marketing
Displaying expertise in healthcare is not nice to have—it’s essential. When it comes to medical procedures and healthcare products, customers must know that an organization is trusted and well-versed to increase conversions. One of the best ways to display your expertise is through well-written, engaging content pieces.
Our copywriting team will work with you to develop the right content for your website and supporting marketing strategies. These will be factual, well-researched, and easy to read. This not only helps support your digital marketing campaigns but also supports your SEO goals.
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Email Marketing
Many healthcare organizations can have long sales cycles, especially if you are a B2B organization. Email marketing can help continue to nurture these potential leads with tailored email messages.
Plus, for practices and clinics, it can create more clarity for future or current patients. Creating automated email sequences keeps these clients engaged with your brand.
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Long-Form Content Creation
Thought-leadership content pieces are essential to a strong marketing strategy. However, there may be opportunities to go a step further and implement longer content pieces into your marketing mix. Ebooks, white papers, and downloadable content can allow you to expand your content library and create lead magnets for more potential customers to connect with your brand.
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Social Media Marketing
Social media creates more touchpoints with your brand and potential customers. Trust is crucial for a healthcare organization to establish and protect. Social media is one of the best ways to achieve this. By focusing on community engagement and humanizing your brand, you can more effectively create deeper emotional connections with your current and prospective clients.
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Reputation Management
Users are just as likely to believe what a stranger says about a business as they would from a friend or family member. That means cultivating a strong online reputation is essential to your continued success online. Gathering positive reviews, responding to them, and answering questions will better position your organization to those who aren’t familiar with you.
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Digital Campaign Development
Your channel strategies should not be siloed. We know that when you implement a multi-channel marketing strategy, you’ll want to maintain consistency and create cohesion with your messages.
Our team will work with you to develop a campaign calendar to align with your yearly, quarterly, and seasonal initiatives. This will then influence all parts of your marketing strategies.
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Marketing Consulting
We also offer ongoing strategic marketing consulting to healthcare clients. This is best suited for organizations that have an internal marketing department or champion but want to improve their results. We’ll work with you to develop a strategy that supports your overall marketing goals as well as help you identify areas of improvement.
See Our Results
Learn how we’ve helped MYOLYN, an industry leader in therapeutic exercise, increase their online conversions and further their mission.
An Online Presence That Your Clients Can Trust
Trust is essential for healthcare providers and organizations. There can be a lot of fear and stress associated with the decision process for a user who needs medical services. Marketing is much more powerful when you are a brand worthy of someone’s trust. Learn how you can invest in a trustworthy brand system with PHOS.
Practice & Clinic Websites
For medical clinics and practices, having a strong website that invites connection immediately is crucial to gaining more clients. You’ll need to craft a website that establishes your credibility but also showcases your dedication to care. We’ve helped dentists, doctors, and other practitioners create websites that improve patient experience online and increase leads.
Medical Technology & Manufacturing Websites
If you serve the healthcare industry with supporting products and materials, it’s important that you establish credibility and showcase your offerings well. A website that is designed to be high-ranking in search results and communicate your expertise quickly will make all the difference in generating more business.
Healthcare Services Websites
Supporting healthcare services, like research initiatives or practice management, still requires established credibility and emotional connection. Fortunately, our website designs accomplish both. Plus, we design them with SEO in mind to maximize your visibility online.
Improve Your Organization’s Brand
A website is just one aspect of your larger brand identity. Ensuring that the components of your brand system are distinct and trustworthy will help you achieve your desired outcomes. We offer branding services, including:
- Logo Design
- Print Collateral
- Graphic Design
- Digital Advertising Assets
- Social Media Moodboards
Make Deeper Emotional Connections with Your Clients
Emotional connection will be foundational to your long-lasting donor relationships. Captivating visuals through nonprofit photography and videography can expedite the time it takes a potential donor to trust you.
Videography
Video translates into captivating storytelling across your digital platforms. You can enhance your website, improve your social media presence, and earn more conversions from paid advertising when you leverage video. We’ll help you determine which video types and styles will work best for your organization.
Photography
Additionally, investing in photography over stock images will create more authenticity for your brand. When it comes to medical services and offerings, your clients will want to know who they are working with. Featuring images of your team, your services, and your facility space makes it easier for someone to trust you online.
“We have been working with PHOS for well over 4 years now and are very pleased with their attentive and knowledgeable service. The team at PHOS has always taken the time to truly understand our business from the inside to better help us meet our marketing goals. They have grown with the business over the years, adapted to our needs, and also felt like a real partner and part of our team. I am very grateful for our ongoing partnership with them!”
– Alan Hamlet, MYOLYN
Improve Your Digital Results with PHOS
Ready to increase your outcomes online? Submit the form below, and our Client Growth Specialist will reach out to chat about how we can help you!
