As a roofing company, you know the importance of staying ahead of competitors. With more customers relying on the internet to select the right roofing contractor, your business must stand out online through effective marketing.
Learn more about how PHOS has helped roofing companies improve their marketing success.
Why Should I Hire a Roofing Marketing Agency?
Handling marketing for your roofing business on your own can be overwhelming. With an ever-changing competitive landscape, you may feel unsure about how to invest your time and money wisely to stay ahead of the competition.
Hiring a digital marketing agency that specializes in helping roofing companies is the best way to achieve your desired results without overspending. Often, hiring an agency costs as much as—if not less than—hiring an internal team member to manage your marketing strategy.
At PHOS, we’ve helped hundreds of home service companies, including roofers, increase their online visibility and earn more customers.
Our Roofing Digital Marketing Services
Investing in a multi-channel marketing approach will help you reach your customers right where they are. Our expertise with digital marketing in the roofing industry allows us to leverage the best strategies to earn you more leads.
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Local Search Engine Optimization (SEO)
Having a strong local presence online is crucial for staying relevant to potential customers. Our search engine optimization strategies ensure that your company’s website has the best chance to rank at the top of search results and remain there.
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Google Local Service Ads (Google Guaranteed)
If you’ve ever searched for roofing contractors in your area, you’ll likely see Google Local Service Ads first. These ads are for companies that are Google Guaranteed.
Whether you are currently running these ads or are interested in adding them to your strategy, our team is prepared to help you launch and optimize these ads to bring in more qualified leads at the right cost.
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Pay-per-Click Advertising (PPC)
Paid ads are a great way to reach potential customers who are ready to purchase. Our team uses various paid advertising platforms like Google Ads and social media advertising to earn more leads for your business.
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Reputation Management
Having strong online reviews builds trust and boosts your search rankings. Crafting a review generation strategy is essential, but managing and responding to reviews is just as important. We’ll help you develop and manage reviews on your Google Business Profile.
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Social Media Marketing
Social media humanizes your roofing company by sharing insights about your organization, team, and services with current and potential customers. This helps effectively communicate what it’s like to work with your brand. We’ll create a social media strategy aligned with your goals and choose the right platforms for your business.
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Recruitment Marketing
Need more employees to handle increased leads? We’ll develop targeted hiring campaigns to attract new team members to your organization.
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Email Marketing
Email marketing adds personalized communication opportunities throughout your sales process. We’ll help you determine the right emails to send to close more projects and boost customer satisfaction.
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Reporting & Tracking
Don’t be left wondering which channels or strategies yield the best results. Our marketers will report on the progress of your marketing efforts and key performance indicators monthly, quarterly, and annually.
Ready to Improve Your Roofing Leads?
Stand Out Online
Your customers want to hire a reputable roofing company that delivers quality work. While your operations and services must excel, your brand also needs to be trusted and visible online to your potential customers.
To stand out against your competitors, you must differentiate yourself online.
Roofing Website Design
Having a website for your roofing company is not optional—it’s essential. Online success requires investing in a user-friendly, search engine optimized, and trustworthy website to be your 24/7 digital salesperson.
Branding Your Roofing Company
An outdated or inconsistent brand will erode brand trust and turn away customers. Investing in your company’s brand helps effectively communicate who you are and your unique attributes, both online and in person.
Photography & Videography
Stunning visuals on your website and marketing materials help customers understand who you are before they connect with you. Photography and videography compellingly capture the essence of your organization in a way that’s easy to share with your audience.
See Our Results
Learn how we helped a local roofing company elevate their brand and improve their sales by 25%.
“The PHOS team did an exceptional job at overhauling our website; the design and layout are perfect. The video and photography work was second to none. In addition, the inbound marketing they are doing for us is amazing.”
– Caleb Stauss, Big D Roofing
