For many years, home service providers were able to grow their business simply by providing excellent customer service that resulted in word-of-mouth referrals. Today, buying habits and increasing competition have forced these businesses to pivot their strategies.
Digital marketing isn’t a nice-to-have strategy anymore. It’s a must-have for home service providers. Whether you want to maintain your business or see it grow and expand, you’ll want to hire the right digital marketing agency to support your business goals.
At PHOS, we’ve served home service providers in a variety of industries including:
- Pest Control
- Home Construction & Remodeling
- Tree Service
- Well Pump Repair
Within these industries, we’ve identified the right formula to bring in the most leads and create the most ROI for your business.
Why Should I Work with a Home Services Digital Marketing Agency?
Choosing to partner with an outside organization to handle your marketing can feel daunting. Whether it’s concerns over price, brand control, or lack of time, we understand there are many considerations for you when deciding.
Working with a home service provider digital marketing agency means that you can multiply your team for the same costs, if not less, than if you were to hire one internal team member to own marketing.
With PHOS, you’ll get a team of marketers, designers, web developers, copywriters, and project managers to lead and execute your strategy. This collaboration between our team and yours means your marketing efforts will be multiplied. Gone are the days of hoping to find one person to own your marketing strategy and be in charge of your online presence.
Home Service Marketing: What We Do
A strong digital marketing strategy incorporates various channels to reach customers where they are. For the home service industry, you are most focused on:
- Generating more qualified leads.
- Displaying a strong online presence and reputation.
- Differentiating yourself from your competitors.
With these considerations in mind, we leverage the following marketing strategies to produce the most effective results.
Local Search Engine Optimization (SEO)
Staying competitive on search engines is critical for home service providers. You’ll need to beat out competitors—local and national brands—to connect with customers who need your services. Our local SEO experts will identify the right keywords to target, run SEO audits of your website to make improvements, and manage local listings to rank high in search results.
Google Local Service Ads (Google Guaranteed)
If you’re not taking advantage of Google Local Service Ads (also known as Google Guarantee), there’s a high chance your competitors are. GLS ads are at the top of search results, making them prime real estate to connect with customers seeking your services. These leads are more likely to convert as they are only charged if someone calls or messages you. We’ll help you create the right GLS strategy to bring in more leads at the right conversion cost.
Pay-Per-Click (PPC) Advertising
Search engine result pages (SERPs) do not only include organic search results. Often, the very first things users will see on these pages are paid ads. If your competitors are running ads and you’re not, you’ll lose out on more leads. We’ll identify the right paid strategies and the right budget to capture more qualified leads while staying ahead of your competitors. Our PPC strategies include:
- Google Search Ads
- Google Display Ads
- Google Performance Max Ads
- YouTube Advertising
- Social Media Advertising
Word-of-mouth is still a strong strategy for your home service business. However, customers are seeking out the opinions of strangers just as much (if not more) than their friends and family. Responding to reviews on local listings and social media will be imperative for displaying a high level of customer trust.
Responding is half the battle. We’ll also help you craft strategies to gain more reviews from customers, so you can stay competitive and even win over some on-the-fence customers.
Social Media Marketing
Having a dormant or untrustworthy social media presence can turn customers away. People want to work with companies they can trust, especially when entrusting their homes or businesses to another company. Displaying a strong, authentic presence online and on social media means that customers will more likely connect with your business and just might turn into raving fans!
Connecting one-on-one with your current and potential customers will mean more opportunities for conversions. Email marketing is one of the most ROI-producing channels. While there are benefits to implementing email automations in your sales process to continuously nurture leads, email can unlock more opportunities to convert one-time customers into recurring business.
A growth-minded organization will need the right resources to support a strong lead funnel. Hiring the right team will allow your business to grow and guarantee stellar service to your customers. Our recruitment marketing services will increase the amount of qualified candidates who apply to work for your organization.
Earn More Trust with Your Customers Online
Digital marketing strategies must be supported by a strong brand presence. If you invest in marketing, but neglect your brand, you’ll be wasting precious time and resources. An unreliable brand or untrustworthy website will turn potential customers away.
Website Design for Home Services
Your website is the main hub for your customers to learn more about your services and company then how to get in touch with your team. Slow, outdated, and unreliable websites will do a lot more harm than good. Instead of turning your customers away, invite them in with a strong, user-friendly website supporting your marketing efforts.
Branding Your Business
When was the last time you thought about your brand? An organization’s brand is so much more than its logo. Many components go into creating your brand system. Our designers take the time to understand the integral parts of your organization to create or refresh your brand. Our branding services include:
- Logo Design
- Brand Refresh
- Print Collateral
- Visual and Verbal Identity
- Graphic Design
- Digital Advertising Assets
- Social Media Moodboards
Photography & Videography
Visuals are an important part of your overall digital strategy. They differentiate you from your competitors while creating a lasting first impression to potential customers. With home service providers, customers will want to know who will be in and around their home. Investing in photography and videography lets you meet with customers before they submit a form or call you.
“We have worked with the PHOS team over the past few months to completely rework our entire company brand. The PHOS team did an exceptional job at overhauling our website; the design and layout are perfect. The video and photography work was second to none. In addition, the inbound marketing they are doing for us is amazing. Overall, a wonderful experience!”
– Caleb Stauss, Big D Roofing
Grow Your Home Service Organization
Ready to grow your business? Submit the form below, and our Client Growth Specialist will reach out to chat about how we can help you!