Branding | Logo & Website Design | PHOS

Branding

Brands are built from the inside out.

Our POV

Great branding is meaningful, memorable, and consistent.

Brand development is more than a logo. It’s about creating a uniform way that customers perceive a company. It is storytelling with simplicity, using a brand to describe where the company has been and where it is going.

A meaningful, memorable, and consistent brand offers customers an easily-accessible shorthand for who an organization is. It puts the concept of an organization into clear, unmistakable focus.


Meaningful

Every brand stands for something. Behind everything our clients do is a reason they do it, a reason they do it that way, and what makes what they do different.

We believe that a brand should do more than reflect what an organization does. It should reflect why and how a business operates.

Every organization we work with begins with a discovery period that aligns our creative team and our client’s leadership around one idea: who they are, and what they want to convey.

Memorable

Every brand is unique. The quality of products, the caliber of service, and how an organization does business is unique. We drive down to what sets an organization apart and reflect that in your brand.

A brand pulls together every touchpoint a customer or client has with an organization and acts as a mental shorthand that immediately tells them what they can expect.

On its most basic level, a brand includes a name, logo, colors, typography, visual style, tone, and more. We align every element in a brand to tell one story – yours.

Consistent

As a platform on which to grow an inspiring organization, a brand has to be rock-solid. It guides future activities so that no matter how a company grows, its brand can shine as clearly as it did when it was unveiled.

Our brand style guides create structure that is clearly presented, easy to follow, and scales with the growth of the organization.

A consistent and coherent brand delivers the strong, clear message at every touchpoint.

Empower your vision. Work with us.