Search Engine Optimization

Stand out in search.


On-site SEO is made up of tactics that help customers and search engines find, read, and understand a website.

Through content and technical optimization, on-site SEO helps content rank higher in search engine, which produces more relevant traffic.

  • Keyword Research
  • Landing Pages
  • Content Marketing
  • Schema Markup
  • Mobile Friendliness
  • Site Security
  • Title Tags & Meta Descriptions
  • Headline Optimization
  • Image Optimization
  • Site Speed Optimization
  • XML Sitemaps

Our Search Engine Optimization POV

Search engine optimization is strategic, research-driven, and systematic.

Search engine optimization gets your business in front of your potential customers where they are looking for you. Providing curated content relevant to key search terms, optimizing the foundational elements of your website for search engines, and building your online authority help your business get seen on search engines.

Our strategic, research-driven, and systematic search engine optimization techniques attract qualified traffic to your website that will love your product and business. Our approach is to create a comprehensive strategy designed to improve the overall experience of your brand on search engines and drive the right kind of traffic to your website.


From the very start of our journey together, we begin to assess and plan the content on your website to attract the right kind of visitors. The steps we take are taken purposefully, with the end user experience in mind.

Your website will be structured in a way that makes it easy for search engines to understand the content on the site. Not only will your pages be optimized for search, but our strategic approach to well-written content will serve and delight your customers.

The strategy is our roadmap to get results for your website and attract your potential customers.


At PHOS, we love data. Data and research drives us and allows us to see the results of our planning, and make changes where they will count most.

In search engine optimization, digging into the data is the most important aspect of our strategy. We can see where your potential customers are finding you, what pages they read, how long they stay, and then use that data to maximize their experience with your brand online.

Making tweaks, testing, and getting results using our data and research are the building blocks of a long-lasting and successful SEO strategy.


Like a well-oiled machine, search optimization is constantly firing on all cylinders. Our broad approach to SEO covers everything from the local listing of your business, to the code structure of your website, to building your website into a trusted source in your industry.

Our process is precise and methodical, and with the data we collect, we can pinpoint exactly where to place our focus to enhance your website or content.

Our ultimate goal is to attract your potential customers through search engines, and our systematic approach means we cover and optimize every aspect of your search presence.

Chris Doering Mortgage

Through custom landing pages and consistent optimization, Chris Doering Mortgage dominates search results in their area.

See the Work

Search Engine Optimization for Chris Doering Mortgage in Gainesville, Florida

Search Engine Optimization for Ward's Supermarket in Gainesville, Florida

Ward’s Supermarket

Highly engaging content around topics their customers are interested in make this local grocer a local leader.

See the Work