Pay-per-click (PPC) advertising is a strong, cost-effective marketing strategy that increases your brand’s ability to get in front of the right people. You can run these types of ads on both Google’s search engine results page (SERP), popular sites like YouTube, as well as social media feeds. PPC has a great return on investment. If someone clicks on your ad, they likely are interested in purchasing your product or service—the inflow of money from qualified leads outweighs the small fee you pay for the click.
Local PPC ads can be competitive. You’ll want to have a well-defined strategy in order to get your PPC ads in front of your target audience. Our team at PHOS Creative comes alongside local businesses to help you remain competitive and strategic in your paid ad approach. From drafting buyer personas to competitive bidding, we make you stand out from the crowd.
Gainesville PPC Management Services
There are two main platforms for PPC advertising: Google Ads and social media ads. Social media ads will have the best ROI on platforms that your target audience uses, while Google Ads will be most effective with intensive keyword research and competitor analysis. Because of the differences in these two paid advertising platforms, we offer a unique approach to each.
Google Ads Services
Getting seen at the top of the Google results page is a goal every local business should have and strive for. The advantage of paid advertising is that it always ranks higher than organic results in the SERP, making PPC Google Ads a great foot in the door.
While we still suggest having a long-term local SEO strategy, Google Ads often work faster and may result in quicker ROI. Our Google Ads management includes:
- Search ads
- Display ads
- Shopping ads
- Video ads
- Performance Max ads
- Google Local Service ads (Google Guaranteed)
Avoid dealing with the ever-changing landscape of Google, and have a Google Ads agency like PHOS Creative manage your PPC strategy.
Social Media Advertising
When you work with our team, we’ll create different buyer personas—a fictional character that represents a group of people and/or target audience—for your business. These personas represent who currently uses your services and who you would like to use your services. One aspect of understanding buyer personas is knowing where to find them, including which social media platforms they use.
Using these personas, we will strategically create social media ads on the platforms where we’re most likely to find potential leads. This strategy is advantageous for local businesses because you can set the ads for specific regions or cities.
Social media ads are available on:
- X (Formerly known as Twitter)
Our marketers will work with you to outline the best channel strategy approach for your social media ads. We’ll also work with our copywriters and designers to develop engaging ad creatives and copy to increase your conversions.
Our Pay-Per-Click Advertising Approach for Gainesville Businesses
No two local businesses are the same, and neither should their marketing strategy. Our approach utilizes proven strategies while also accounting for your business’s unique needs, wants, and goals.
Designed for Your Goals
Paid advertising should meet your business goals. Whether you have short- or long-term goals, we craft custom, data-driven ads that help you reach your targets. We understand that safeguarding your budget is important to you as a local business—that’s why we diligently research and understand your goals in order to maximize your budget and exposure with paid ads.
It All Comes Down to SEO
While PPC is faster than other long-term SEO strategies, SEO and keyword research still play a vital role in PPC advertising for Gainesville businesses. Luckily, we consistently monitor keyword rankings and search volume! We’re no stranger to finding the best keywords for your business and making sure they’re competitive against local competitors.
Hands-On PPC Campaign Management
When a PPC ad goes live, the work has really just begun. Leaving a PPC ad alone would be a potential waste of your budget—you want to see what’s working, what’s not, and how it’s performing. We continuously analyze PPC campaigns for you and report back with the results. Our team will focus on getting you qualified leads so you can focus on providing them with great service.
Test, Optimize, and Test Again
In order to achieve the best results, PPC ads require a lot of testing. One way we avoid guesswork in this process is through A/B split testing. The “A” in this case would be a control ad, while “B” would be a variation of “A.” Both A and B would be well-researched, data-based ads; however, the A/B split test allows us to see which variation your target audience is more drawn to. With this information, we optimize other paid ads to match the variation that yielded the best results.
