While we have clients around the nation, our roots are in Gainesville, FL. With our studio located in the heart of Gainesville, we know how important it is for our local businesses to be found and seen by their target audience. Search engine optimization is one of the most powerful tools to boost your business’s online presence.
When you choose PHOS, you’re working with an SEO agency dedicated to finding you success within our local community. Learn more about our proven digital marketing strategies and how it has benefited our Gainesville clients!
Our SEO Services
SEO tactics are broken down into two categories: on-site SEO and off-site SEO. Both of these work in tandem to help boost your business’s website higher in the search results of Google. Both on-site and off-site SEO are equally important to get your message to your target audience. At PHOS, we handle both of these for you and strategically decide how each should be implemented on your page.
On-site SEO services include:
- Keyword Research
- Landing Page Creation
- Content Marketing
- Schema Markup
- Mobile Improvements
- Site Security
- Title Tags and Meta Descriptions
- Headline Optimization
- Image Optimization
- Site Speed Optimization
- XML Sitemaps
- Technical SEO Audits
Off-site SEO services include boosting a website’s reputation and ranking in Google through the following:
- Local Gainesville, FL SEO Targeting
- Google Business Profile Management
- Apple Business Connect
- Review Management
Helping You Find Customers in Gainesville, FL
With handling such an important goal of getting your message to those who need your services most, there’s no room to leave local SEO rankings up to chance. You need a strategic system that’s been backed by the latest research and updates of the Google landscape. At PHOS, our proven local SEO services have been working for Gainesville companies and have brought them a direct increase in qualified leads from our efforts!
Rank for Targeted Keywords
One of the first things your team at PHOS will do is work with you to identify what keywords you want your business to rank for. This is not only based on what you experience from your current customers, but also based on search volume, how competitive a keyword is, and trending topics.
From there, we can create the right content strategy for your business. Whether it’s optimizing your current website content or crafting new blog posts around specific keywords, we’ll have a plan in place to capture more interest for the things your customers are searching for.
Website Management & SEO Improvements
Much of your SEO success depends on your website. Search engines will crawl your website and content to determine your ranking. That means not only does your content have to follow SEO best practices, but also your website has to be user-friendly.
Slow websites, poor accessibility, and confusing sitemaps can ruin your chances of ranking well. PHOS can help you design a brand-new website or elevate your current website.
Our marketing team will continuously identify any technical or functional improvements to keep your website ranking high.
Stay Competitive in Local Listings
Your website isn’t the only way customers can find you, especially on search engines. Remaining vigilant on local listings like Google Business Profile, Yelp, Angi’s, and NextDoor means that you have more opportunities to beat out your competitors. This is not only a wise SEO strategy but can make or break your paid advertising as well.
With PHOS, your team of marketers will routinely update these listings, confirming that all information is up to date as well as ensure that reviews are being responded to.