Branding for Gainesville Businesses
Often, when people think of branding, their first thought is a logo. While a memorable logo is important, your brand is so much more. As a local business, your brand is how you present yourself to the Gainesville community—from look and feel to how you communicate. A strong, consistent brand is key to standing out from your competitors.
See how PHOS builds brands that reach our local community of Gainesville!
STAND OUT ONLINEWhy Local Gainesville Businesses Need a Consistent Brand
Regardless of your industry, Gainesville is brimming with fantastic local businesses, making it harder to stand out and attract your target audience. That’s where branding comes in.
With a strong, consistent brand across all your marketing channels, you’ll be able to build trust and awareness with your Gainesville audience online and create lasting business relationships.
Our Gainesville Branding Services
Logo Design
While your brand is more than just a logo, a recognizable logo helps you stay top of mind. Our designers will work with you to create a logo that encompasses your company’s offerings and mission. We’ll make sure we fully understand your wants, needs, and goals for the logo so that you can feel confident displaying it to the world.
Brand Refresh
Whether your brand is just a bit outdated or you’re unhappy with a couple of pieces of your current brand, we can help you revive your brand. We’ll help you identify the areas of your brand that aren’t reaching the wider Gainesville community and develop a strategy to elevate your brand. Sometimes, a brand refresh is all you need to start seeing your desired results pour in!
Positioning Strategy
The Gainesville community is diverse—from University of Florida students to young families to retirees—and they have different wants, needs, and ways they communicate. Our positioning strategy will act as a guide on how you come across to the specific groups within the Gainesville community. This includes unique attributes, service offerings, and key brand messages to create clarity.
Messaging Strategy
While the visuals of your brand are often what draws a person’s attention, your content has to be just as strong and consistent in order to solidify yourself as a trustworthy brand and company in Gainesville. Our copywriters will help you discover and clarify your brand’s voice and tone, communication style, and key messages.
Brand Name Selection
We know your brand’s name can be a very personal decision and changing it is often overwhelming. How do you pick the perfect name from the endless sea of possibilities? Our team is here to help you walk through this journey! We use proven strategies and our marketing expertise to not only discover a name that encapsulates your company but also helps you stand out from your competitors.
LEARN ABOUT OUR NAMING PROCESSStyle Guide Development
With branding, consistency is key. When you want to create a new branding or marketing asset, you’ll need to ensure it matches the brand you’ve already established with your audience. To help you remain consistent, we develop style guides that contain everything that makes your brand. From fonts and colors to logo use and more, we’ll define the guardrails of your brand, so you can confidently create new assets that match your brand.
Print Collateral
Having something physical to hand out is often a great way to reach our local Gainesville community. Business cards, posters, and signs capture local attention and draw them to your business. Our designers will work with you to create beautiful custom graphics that translate directly to print.
Graphic Design Assets
Custom graphic design on your site, social media, and online ads can help you stand out from other local businesses. By partnering with PHOS for ongoing graphic design assets, you’ll be able to receive high-quality designs that can be used throughout all your marketing channels on a frequent basis.
Create a Brand That Stands Out
LET’S CHAT ABOUT YOUR NEEDSOUR APPROACHOur Process for Elevating Your Brand
Your brand is personal to you and your business, so you should know everything that is happening when we work on your branding. We’ll provide frequent updates and communication checkpoints with you. We see our work as a partnership with you, so you never have to feel in the dark about what we’re doing.
We’ve helped companies throughout the Gainesville area create a whole new brand, refresh their brands, or design brand assets. When you work with us, you can rest assured, knowing that our strategies have achieved proven results with local businesses just like yours.
You are the expert at what you do, and we are the expert in branding services. Together, we combine our knowledge to create a brand and creative strategy that fully captures your company.
No two home service companies, schools, healthcare companies, or nonprofits are the same—in the same vein, our approach cannot be the same to achieve success for your business. Our branding services are personalized to you and your brand so that you receive a final product that is wholly unique and helps you be seen.
PHOS has become an integral part of our team and has helped our company create a real brand identity and marketing presence.
Michael Brown
JBPro
About PHOS Creative
We have proudly been headquartered in Gainesville, Florida, for over a decade. In that time, we have served hundreds of Gainesville businesses with branding, website design and development, consulting, digital marketing, photography, and videography.
But we exist for a greater purpose. Our vision is to launch 30 care centers for women and children affected by extreme poverty and sex trafficking by 2030. Partnering with PHOS means you are directly contributing to this vision.
See Our Why