Gainesville Recruitment Marketing to Attract the Right Applicants
As your business grows, you need the right people to carry out your operations. Attracting the right talent can be hard on top of your other HR responsibilities.
Recruitment marketing applies the same principles as digital marketing to increase lead generation. Instead of attracting more potential customers, recruitment marketing focuses on attracting the right potential team members.
Grow your business with our recruitment marketing services.
Our Gainesville Recruitment Marketing Services
Pay-per-Click Advertising
Creating more visibility for your open positions is most effortlessly done through paid advertising. We’ll identify the right channels and budget to promote your job listings to increase your reach.
LEARN ABOUT PPC MANAGEMENTSocial Media Marketing
People want to work with and for organizations that they know, like, and trust. Leveraging a strong social media presence can better communicate your culture and team. This can help encourage better applicants for your open positions.
LEARN ABOUT SOCIAL MEDIA MARKETINGSearch Engine Optimization
Search engines are still a strong channel for people looking for jobs in their desired fields. Ensuring that your careers page and supporting job listings are created with SEO in mind will help to capture the people looking for similar jobs.
LEARN MORE ABOUT SEOContent Marketing
We can help your HR team proofread job descriptions to ensure that the content is clear, error-free, and on-brand. Any supporting recruitment marketing messages will also remain consistent and compelling.
Our marketers will also explore any supporting content pieces we can create that highlight your company’s mission, culture, and industry benefits to support your larger recruitment strategy.
LEARN ABOUT CONTENT MARKETINGEmail Marketing
Personalized communication can help to nurture applicants throughout the hiring process. While your internal team handles associated hiring tasks, we can build out automations to inform and educate potential candidates on your organization and the benefits of being a team member.
LEARN ABOUT EMAIL MARKETINGReputation Management
Having a strong reputation online isn’t just important for gaining customers. Applicants will be researching your perception online through reviews, comments, and testimonials. We can help you maintain a positive reputation online through professional and consistent responses to reviews on your local listings and social media.
I’m Ready to Chat about My Recruitment Needs
CONNECT WITH PHOSImproving Hiring Efforts through A Strong Digital Presence
Increasing awareness around your open job opportunities is just half of the equation. You’ll want to make sure that your brand and website can stand up to scrutiny. We offer website design, photography, videography, and branding services to protect your brand’s credibility and increase the quality of your applicants.
Website Design & Development
Your website is one of the first impressions someone will have of your organization. Having a trustworthy website is not only a wise decision for increasing your leads but also helping your hiring efforts.
More specifically, having a strong careers page on your website can make a huge difference in gaining more applications online. Some great examples of careers pages we’ve created can be found on JBPro, Oak Hall School, and our own.
OUR WEBSITE SERVICESCulture Photography & Videography
People want to envision themselves working for your company. Having strong culture photography, team headshots, and images of your work environment can help someone more easily picture themselves in those spaces.
Videography can also help to effectively communicate your organization’s unique identity and culture. This helps someone feel like they know your organization before they even begin the interview process.
On-Brand Hiring Materials & Graphic Design Support
Your website isn’t the only place potential applicants can learn about your open positions. Job fairs and trade shows are also great places to meet and connect with potential employees. Our designers can help create the right assets to support your in-person hiring initiatives like:
- Employee handbooks
- Culture handbooks
- Brochures
- Flyers
- Postcards
- Business cards
- Booth designs
- Merchandise
- Branded stationery
- Presentation templates
OUR APPROACHWhat You Can Expect from Our Recruitment Marketing Agency
Before we even begin our strategy, we’ll first understand your hiring needs. Are they ongoing? Seasonal? From there, we can create the right marketing plan to fill your open positions.
Our partnership is built on transparency and accountability. Throughout the planning process, you’ll be able to review and approve our strategy to ensure alignment. From there, we’ll report on conversions and success of our recruitment campaigns measured against the applicant success metrics from your HR department to then make any adjustments.
We remain agile in our approach. Recruitment marketing is a multi-channel approach, and we’ll ensure that we’re closely monitoring the success of each channel. We’ll make changes based on the metrics and trends we’re seeing to ensure that the quantity and quality of your applicants remain healthy.
PHOS has become an integral part of our team and has helped our company create a real brand identity and marketing presence.
Michael Brown
JBPro
About PHOS Creative
We have proudly been headquartered in Gainesville, Florida, for over a decade. In that time, we have served hundreds of Gainesville businesses with branding, website design and development, consulting, digital marketing, photography, and videography.
But we exist for a greater purpose. Our vision is to launch 30 care centers for women and children affected by extreme poverty and sex trafficking by 2030. Partnering with PHOS means you are directly contributing to this vision.
See Our Why